Lab+3-Nokia+and+human+centered+design

Nokia cell phone centers have done research on the potential growth in the cell phone market and found that the rate at which cell phone technology has been adopted by people living in third world countries has been rapidly growing, From the current situation, there is almost 3 billion potential users for cell phones in the world that has never owned a cell phone before.The role of people that do research and thus develop a bottom up approach to developing that product involves a look from close up.Jan Chipchase regarded as human centered design researcher spends his time traveling in developing countries in the world peaking in women`s purses, taking photographs of farmers, fisherman, their households, enters long and detail oriented conversations about they way they live, what they own, how they spend their family budget and so on and so forth.
 * Question 1**

The idea of inclusive capitalism is made as fundamental concept in this process.Namely, it is a concept that opposes the traditional way of pouring money into developing countries` pockets on the base of charities or stimuli money.They promote the idea of giving the natives the necessary tools at a price they can afford, under the circumstance they operate in order to be more productive and thus more profitable.Here it is the cell phone that is that one tool.Say, a local farmers do not need to spend hours and hours hauling their marketable supplies and find out that there is no market to place them, they can now be able to get in touch with their customers and be more efficient in their time and all other resource exploitation.

The whole concept revolves around the idea of accommodating very specific needs and circumstances than the ones present in the western world.People that live in Africa have very much different needs and the cell phone use is more to facilitate life in a sense of enabling people to develop ways of accesing medical service more efficiently, find ways of making more that a dollar a day to improve the quality of life as well as build a more harmonic relationship with their environment.This is going in the direction of getting the best of both world- corporations following the market research concept tailoring products to ones needs and the third world countries on the other hand benefiting from the implementation of a tool that can help them get a step closer every day to what is considered to be basic human rights and more decency,So, according to Jan Chipchase the Nokia design centers may one day design a phone that has a hook to be hanged on the wall, because that has been the common practice of saving objects from the monsoon water and lack of space on the floor in the slums of Mumbai.

The idea of micro financing is very breakthrough because it is inspired by something that does not involve any formal power structure and is very much inspired by the street,The way it works is people can get smaller loans to buy cell phones such as they would take a loan to buy a cow or a goat.It promotes the idea of proting a strong, healthy and just society.It give the oppostunity for hard working people to find their way out of poverty, becaise as many analitics look at things the only reason they are poor in inefficeinet use of resources.Time, being one of the main and almost as scarce resource as oil (if we measure the feasibility of life on the earth by the availability of oil, water and forests then yea... ) can be banked very succesfuly if they could communicate,
 * Question 2**

Micro financing and the opportunity to find alternative ways of using technologies for people in third world countries developed need based banking.This is enabled when people have few cell phones hooked on the cell towers, the example that is explained in the article illustrates potential transfer of money vial cell phone.A person A wants to send money to a person B, but instead buys a telephone prepaid card of the same worth and gives the access number of it to a local telephone operator,Then, person B uses the credit and keeps the right to it, while giving the 5 dollars initially intended to the final destination after deducting a small commission.The overall benefit from this according to the 5 sustainability guidelines is that it enables good governance and this approach is actively promoting innovation. Locals often find very powerful ways of creating new ways while participating on all levels of society into creating a better tomorrow for all.